Serving as Asia's first Centre for Research and Consultancy for Service Industry Promotion.
To work for establishing a Deemed University of Service Industry.
To work as NRI Club for bringing NRIs, Domestic Corporate and others on a common platform for sharing their views, expertise and resources.
To act as Facilitation Centre for NRIs with 24 x7 Service.
To link Non-Resident Indians, particularly of Punjabi origin with their motherland culturally and emotionally.
To harness the rich financial, scientific, technical and entrepreneurial resources of the NRIs for developing Service Industry related projects and infrastructure in Northern India for employment generation, having a multiplier effect on the economy.
To help Indian Corporate set up Service Industry related projects overseas.
To assist/encourage joint research in Service Industry segments by scholars, academicians, HR practitioners and others in India and overseas.
To provide consultancy and also prepare Project/Feasibility Reports for setting up Service Industry related ventures in Northern India.
To organise annual Conventions/Conferences/Conclaves of NRIs and Domestic Corporate for promoting mutual business & social interests .
To promote NRI visits to Northern India and help offer customized packages especially for religious and pilgrimage sites. To honour NRIs for their outstanding contribution to the Service Industry.
To compile & maintain a DataBank of NRIs, especially of Punjabi origin for possible use by domestic Corporate, educationists & others for possible collaborations/partnerships with their counterparts abroad.
To organize student exchange programmes between children of NRIs and Indian students forging stronger emotional and cultural ties.
