- Serving as Asia's first Centre for Research and Consultancy for Service Industry Promotion.
- To work for establishing a Deemed University of Service Industry.
- To work as NRI Club for bringing NRIs, Domestic Corporate and others on a common platform for sharing their views, expertise and resources.
- To act as Facilitation Centre for NRIs with 24 x7 Service.
- To link Non-Resident Indians, particularly of Punjabi origin with their motherland culturally and emotionally.
- To harness the rich financial, scientific, technical and entrepreneurial resources of the NRIs for developing Service Industry related projects and infrastructure in Northern India for employment generation, having a multiplier effect on the economy.
- To help Indian Corporate set up Service Industry related projects overseas.
- To assist/encourage joint research in Service Industry segments by scholars, academicians, HR practitioners and others in India and overseas.
- To provide consultancy and also prepare Project/Feasibility Reports for setting up Service Industry related ventures in Northern India.
- To organise annual Conventions/Conferences/Conclaves of NRIs and Domestic Corporate for promoting mutual business & social interests .
- To promote NRI visits to Northern India and help offer customized packages especially for religious and pilgrimage sites. To honour NRIs for their outstanding contribution to the Service Industry.
- To compile & maintain a DataBank of NRIs, especially of Punjabi origin for possible use by domestic Corporate, educationists & others for possible collaborations/partnerships with their counterparts abroad.
- To organize student exchange programmes between children of NRIs and Indian students forging stronger emotional and cultural ties.
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